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There has been quite a lot of debate these days about what it takes to be a Social Media Manager. People under 25 whine that you need to be young. People over 25 who wish they were young scream that you need to be “experienced”, aka old. The truth that most social media professionals won’t [...]

Social media marketing is finally entering a new phase of a brand’s marketing cycle. This is a place that we should have started at a long time ago but instead skipped the step in the hope of an easy buck. You certainly have the outlier brands who are leading the way with innovative campaigns and [...]

We live in uncertain times. Unemployment is high and even if you are lucky enough to have a job the future can still be unstable. This shaky job environment has led many of us to try and add stability in our current job, build experience for a resume, or secure a new client by offering [...]

I was lucky enough to be able to go down to SXSW this year in Austin, TX. It was a whirlwind of energy, excitement, learnings, and connections. My coworker, Scott Rowe, and I discuss some of the key takeaways and learnings from this years conference. If You Like This Post, You Will Find These Valuable [...]

So the NYT reported this week that a handful of agencies are on a new “reality” show on AMC called, The Pitch. I happen to work at one of those agencies and will be on our episode as I was part of the pitch team. The premise of the show is simple; two agencies face [...]

March 1st has finally arrived, and so has Google’s new privacy policy. Ever since it was announced, the privacy policy has caused a firestorm of debate over whether Google was becoming too all-knowing of a company. The uproar was so intense that the European Union even signaled that it would start an investigation over whether [...]

This week, some of the biggest sites on the net are standing in solidarity to protest against SOPA, an online piracy bill making its way through the house. On January 18, Reddit, the Cheezburger network, Scribd, and many others will be turning off their websites and going black for a day of protest. For a [...]

Google+ currently has 62 million users and change. But if those users are anything like me, they are relatively inactive. I’m pretty much connected to the same people I’m already connected with on Facebook , Twitter, and LinkedIn. I have no use for another social network that doesn’t do Facebook better than Facebook, Twitter better [...]

Like it or not, Facebook is going to be a permanent fixture in the social landscape for years to come. For many people, Facebook is social media. Businesses need to learn to adapt to that reality and leverage Facebook’s power to connect people to expand their reach. Most of the corporate heavyweights have already accepted [...]

Judging folks based on possessions is something we just do. No it’s not right but that’s just how it is. We are constantly bombarded by flashy reality television shows flaunting über fancy “cribs” and cars. We’re told through advertising that if we don’t have the latest iPhone, iPad and matching Mac Book Pro … well, [...]